Get The Irrational Consumer Applying Behavioural Economics to Your Business Strategy
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Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world. Oligopoly - Economics Online Oligopoly Defining and measuring oligopoly An oligopoly is a market structure in which a few firms dominate When a market is shared between a few firms it is said Aarhus University (AU) Study in Denmark Aarhus University (AU) offers interdisciplinary study programmes within a wide range of academic fields covering basic research applied research strategic research The World's Best Behavioral Economics Reading List If you are looking for the best books on behaviorial economics look no futher Over the last few years I've compiled this list: Judgment in Managerial JASSA - Finsia JASSA JASSA: The Finsia Journal of Applied Finance is a peer reviewed journal that publishes the latest technical analysis and cutting edge research in finance Read our featured insights McKinsey & Company Featured McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding The irrational side of change management McKinsey & Company Most change programs fail but the odds of success can be greatly improved by taking into account these counterintuitive insights about how employees interpret their James Montier Resource Page: Bio Quotes Videos etc James Montier Resource Page behavioral finance value investing gmo asset allocation books by James Montier The Business Of Behavioral Economics - Forbes Two Harvard professors explain how behavioral economics can help people overcome bad habits and change for the better Nudge Theory explanation - Businessballs 'Nudge' theory was proposed originally in US 'behavioral economics' but it can be adapted and applied much more widely for enabling and encouraging change in people Blog Investment Masters Class "Estimates miss earnings not vice versa" Market Veteran An opportunity to purchase a quality business at an attractive prices often presents when a company misses a
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